Your customers listen to the radio.
Let's give them a reason to come to you.
From idea to airtime, our team handles everything: writing, production and broadcast on NRJ 103.9 and Radio St Barth. One single contact, from our first chat to your ad going on air.
Listen to what we create
for our clients.
Custom-written ads that tell a story. Hit play.
How much does a radio ad cost?
Simple, transparent pricing, based on the length of your ad, the number of airings and the number of weeks it runs. There's a budget for every business: together, we build the most effective strategy for your needs and your budget.
A few example rates, per airing:
Volume discounts: the more you air, the lower the price per airing.
Close your eyes.
30 seconds.
Not a single image, and yet you're right there. That's exactly what radio can do for your brand.
Few competitors on air
Everyone is fighting for attention on social media. On radio, your brand has room to speak.
Your customers really listen
In the car, in the shop, at the office. Short ad breaks, and listeners who chose to tune in.
Island word of mouth
Here, everybody talks. A memorable ad means a brand people talk about.
Two stations,
two complementary audiences.
NRJ 103.9 FM
Upbeat programming, pop energy, a large and young audience (French and Dutch sides). The ideal station for brands targeting the general public aged 15–49: retail, restaurants, events, cars, leisure.
Advertise on NRJ
Radio St Barth
The best from the 80s to today, with a modern, friendly vibe. An audience of professionals, decision-makers and long-term residents on both islands. The premium station for hotels, real estate, yachting and high-end services.
Advertise on RSBAlso available: Nostalgie Guyane · Radio St Barth DAB+ Monaco
Before you start,
tune in.
The best way to know if radio is right for you is to listen to it. NRJ SXM has its own app: the 103.9 live stream, today's shows and music news, in one tap. Radio St Barth streams live on its website too.
On iPhone: open nrj.sx in Safari, tap Share, then “Add to Home Screen”. The app installs in a second.
The questions
we get asked most.
Answers to the questions advertisers in Saint-Martin, St Barth, French Guiana and Monaco ask before their first radio campaign.
How much does a radio ad cost in Saint-Martin or St Barth?
The price depends on four things: the length of the ad (usually 20 or 30 seconds), the number of airings per day, the length of the campaign and the station you choose — NRJ 103.9, Radio St Barth or both together. Expect €11.50 to €16 per airing depending on length, with volume discounts; each plan is then built to measure. The simulator gives you an instant estimate, and the detailed quote arrives within 24 hours.
Which stations can popcom air my ad on?
popcom airs ads on NRJ 103.9 FM in Saint-Martin, Radio St Barth 98.7 and 100.7 FM (St Barth and Saint-Martin), Nostalgie in French Guiana (Cayenne, Kourou, Saint-Laurent-du-Maroni) and Radio St Barth on DAB+ in Monaco and on the French Riviera.
How long before my ad goes on air?
Once we've approved the script, the ad is recorded and mixed in the studio, then delivered within 24 to 48 working hours. It then goes to the station's programme director and airs on the start date in your schedule.
Are scriptwriting and production included?
Yes. Scriptwriting is included with popcom. After approval, a producer records the voice-over and mixes it in the studio. You get a ready-to-air ad, with no need for another agency.
NRJ 103.9 or Radio St Barth: which one should I choose?
NRJ 103.9 FM is a Hit Music Only station in Saint-Martin with a large, young audience (ages 15–49, French and Dutch sides). It suits retail, restaurants, events, cars and leisure.
Radio St Barth is a gold-format station covering St Barth and Saint-Martin, listened to by professionals, decision-makers and long-term residents. It suits hotels, real estate, yachting and high-end services.
Booking both stations lets you reach both islands with a single ad.
What's the right length for a radio ad?
Most ads run 20 to 30 seconds. 20 seconds is enough for a simple message (a promotion, an opening, an event). 30 seconds leaves room for a real sound world, useful for an awareness campaign or a new brand.
Is radio advertising right for a small local business?
Yes. On islands like Saint-Martin and St Barth, radio reaches a concentrated local audience, and the schedule adapts to your budget by adjusting the number of airings and the campaign length. The 320-plus brands popcom has worked with include independent shops as well as major accounts.
Who handles my campaign at popcom?
Victoria Lavat, founder of popcom, is your single contact from the first brief to broadcast: 7 years of experience in the Northern Islands radio market, more than 2,700 ads produced and more than 320 brands on air.
How do I get a quote for a radio campaign?
Message us directly on WhatsApp at +590 690 18 95 84, call the same number, send an Instagram message to @popcom.sxm, or use the simulator for a first estimate. Your personalised quote arrives within 24 hours.
Another question? Ask Victoria directly.
Victoria Lavat
A project or a question? Message or call us, and we'll get back to you quickly.